No mystery. Just the numbers that matter.
Every month you get a plain-English report: how many people visited, how many called, where they came from, how you rank — and exactly what we'd improve next. Here's a real example.
Visits over the month
What they're on
Traffic sources
Most visited pages
| Page | Visits | Calls |
|---|---|---|
| Emergency call-outs | 438 | 29 |
| Boiler repair | 311 | 18 |
| Home | 286 | 14 |
| Bathrooms | 142 | 7 |
| Contact | 107 | 5 |
| Search term | Position | Movement |
|---|---|---|
| emergency plumber woking | 2 | ▲ 3 spots |
| boiler repair near me | 4 | ▲ 2 spots |
| plumber surrey | 6 | ▲ 1 spot |
| blocked drain guildford | 8 | – no change |
| bathroom fitter woking | 12 | ▼ 2 spots |
Build out the bathroom page
It's slipped to position 12 and gets the fewest calls per visit. A few photos and clearer copy should pull it back up.
In progressAdd a Guildford service-area page
"blocked drain guildford" is stuck at 8. A dedicated local page would help you climb for the whole Guildford area.
PlannedKeep the review requests flowing
9 new reviews this month — strong. Staying above 8/month is what's pushing you up the map, so we'll keep it ticking.
On trackSpeed up the gallery images
A couple of large photos are slowing the boiler page on mobile. Compressing them should shave nearly a second off load time.
Quick winEvery month, the answer to "is this actually working?"
What's growing
Visits, calls and enquiries month on month, so you can see the trend — not just a single snapshot.
Where you rank
Your position for the searches that matter locally, and whether you're climbing or slipping.
What's next
The specific improvements we're making — in plain English, with no jargon and nothing to action yourself.
Always know what you're paying for.
The Growth plan includes a report like this every month — plus the work behind it to keep those numbers climbing.
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