No mystery. Just the numbers that matter.
Every month you get a plain-English report: how many people visited, how many called, where they came from, how you rank, and exactly what I'd improve next. Here's an example of what one looks like.
Example report for a concept client. Your report uses your own figures.
Visits over the month
What they're on
Traffic sources
Most visited pages
| Page | Visits | Calls |
|---|---|---|
| Emergency call-outs | 438 | 29 |
| Boiler repair | 311 | 18 |
| Home | 286 | 14 |
| Bathrooms | 142 | 7 |
| Contact | 107 | 5 |
| Search term | Position | Movement |
|---|---|---|
| emergency plumber woking | 2 | ▲ 3 spots |
| boiler repair near me | 4 | ▲ 2 spots |
| plumber surrey | 6 | ▲ 1 spot |
| blocked drain guildford | 8 | No change |
| bathroom fitter woking | 12 | ▼ 2 spots |
Build out the bathroom page
It's slipped to position 12 and gets the fewest calls per visit. A few photos and clearer copy should pull it back up.
In progressAdd a Guildford service-area page
"blocked drain guildford" is stuck at 8. A dedicated local page would help you climb for the whole Guildford area.
PlannedKeep the review requests flowing
9 new reviews this month, which is strong. Staying above 8/month is what's pushing you up the map, so I'll keep it ticking.
On trackSpeed up the gallery images
A couple of large photos are slowing the boiler page on mobile. Compressing them should shave nearly a second off load time.
Quick winEvery month, the answer to "is this actually working?"
What's growing
Visits, calls and enquiries month on month, so you can see the trend rather than a single snapshot.
Where you rank
Your position for the searches that matter locally, and whether you're climbing or slipping.
What's next
The specific improvements I'm making, in plain English, with nothing for you to do.
Always know what you're paying for.
The Growth plan includes a report like this every month, plus the work behind it to keep those numbers climbing.
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